Tell them before they're surprised by it, and tell them in person. The salons that lose clients over a price rise are almost never the ones that put prices up — they're the ones who let a client find out at the till. A £12 jump nobody warned you about feels like a betrayal. The same £12, mentioned warmly at the last appointment, feels like business as usual.
Three rules make it painless:
Give four weeks' notice, at the chair. "Just so you know, my colour prices go up from the 1st — you're booked in before then, so this visit's at the old rate." She hears that you looked after her. That's loyalty bought for free.
Raise for new clients first, existing clients later. New bookings come in at the new price immediately. Give your regulars a grace window. It rewards loyalty and softens the change.
Never apologise for it. "I'm so sorry, but…" tells the client the price isn't worth it. State it as fact: "Prices go up in April." Confidence is part of what they're paying for.
A 10% rise loses you far fewer clients than you fear — usually low single digits — and the ones who leave over 10% were rarely your best clients anyway. The maths almost always wins.
Every client, remembered — safely.
SAY-OS keeps each client's contraindications, allergies and history in one place, and flags them at booking — so the right call happens before they're in the chair.
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